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Multicultural Marketing

So, what is Multicultural Marketing anyway?

Multicultural marketing, as defined by Wikipedia, is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market."


Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience.


What this means to you is adapting an existing marketing strategy or advertising campaign for new markets such as U.S. Hispanics and Latin America.

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At ¿Cómo Se Dice? Translation Agency, we believe multicultural marketing is imperative in any business' marketing strategy.   There are three elements that are the main focus in multicultural marketing:


  • Culture 

    • Heritage

    • Country of origin

  • Emotions

    • Values

    • Family

  • Language


All of these elements come together in Transcreation.  Click here to learn more about Transcreation.

Too often businesses forget that the United States is a melting pot of languages and cultures from all over the world and each group needs to be engaged in their own language and culture.  It's a known fact that brands catering to large ethnic groups benefit not only in sales growth but in brand awareness and loyalty as well. Think about McDonald's and their "Me Encanta" Spanish Language campaign or Apple and their ads incorporating cultures and ethnicities from around the world.

Staggering statistics such as 17% of the U.S. population is Hispanic or Latino, of Hispanic or Latin American descent, there are 55 million Hispanics living in the United States or that Spanish is the second most-spoken language in the United States, you can't deny Multicultural Marketing is essential in a business' marketing plan. With so much competition out there Multicultural Marketing is key to stand out from the rest.


Understanding that the face of America is changing and diversity in our country has never been greater, ¿Cómo Se Dice? Translation Agency guides forward thinking businesses to embrace the rapidly growing Latino consumer by offering in-depth insight into the Hispanic market.  As consultants, we analyze existing marketing strategies and provide recommendations to convey to the 55 million Hispanics living in the United States.  


We love the process of both traditional and internet marketing and we understand you need more than just advice. Whether you are a corporation or small business, you need a trusted partner that develops the assets you need, implements the strategy, and monitors the process so you can see the results that your business needs.


Below is a list of services we provide to help you succeed:

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In order for us to create a successful plan for your business we need to analyze your current marketing strategy, and goals to develop a strong multicultural strategy.  

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Rates are determined based on different factors. Consultation is always FREE!  Our goal is to help you grow your business.  However, first and foremost, we need to understand your goals and needs.  We are eager to help and will work with your budget!  Call us to get started, receive a quote or for more information!


Hourly Rate

Based on industry, the complexity of text being translated.

Flat Rate/Project-based Fee

Determined after the project is reviewed.

Monthly Fee/Retainer

Determined based on monthly tasks and responsibilities to be executed.   

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